Builder's Story

Founded on the belief that the homebuilding experience should be engaging, personalized, and enjoyable, RockWell Homes blends over 50 years of expertise with a passion for creating places that families and individuals are proud to call home. Currently serving communities in Florida and Texas, RockWell is steadily making its mark in the homebuilding industry, crafting beautiful dream homes with the trusted support of Traylor Bros. Inc. As the market’s "Builder of Choice," RockWell is committed to quality craftsmanship and thoughtful community design that enhances the lives of a diverse blend of homeowners.

At RockWell, we believe in always doing the right thing. This core principle builds trust and transparency with our homebuyers, trade partners, and team members alike. United by a shared passion for community, we infuse care into every detail—from the first handshake to the final walk-through. Our passionate, diverse, and high-performing team is dedicated to excellence, and that commitment shines through in every home we build.

We invite our homeowners to be active participants in the building process, ensuring they always feel heard and valued. At RockWell, we view ourselves as partners—keeping your needs at the forefront every step of the way. By building lasting relationships founded on integrity, we create a homebuilding experience that is thoughtful, transparent, and uniquely personalized to you.

RockWell Homes builds communities with exceptional craftsmanship and care. More than just places to live, our neighborhoods are vibrant, welcoming environments where lasting relationships flourish. Thoughtfully designed exteriors invite friendly waves, while our scenic streetscapes and well-planned amenities inspire outdoor living and meaningful neighborly connections.

When you choose RockWell Homes, you're choosing a place where your family can grow, create memories, and feel truly at home. From thoughtful designs to lasting value, we build with your family's comfort and future in mind. And behind every home is a team that genuinely cares about you. Welcome to the RockWell family.